Faster. Smoother. More profitable.
I'm Clément Martinelli, an e-commerce engineer and former CTO/co-founder. I help brands with Shopify redesigns, Hydrogen migrations and complex e-commerce architectures.
You're on Shopify or another CMS: that's the first filter. Each offer then spells out who it's actually for — and who it isn't.
When Shopify works, but the theme is holding you back.
See the Shopify redesign →When the storefront actually has to go beyond what a theme can do.
See the Hydrogen migration →When your current CMS has become the problem.
See the CMS migration →
Migration from a standard Shopify theme to a headless Hydrogen storefront, with technical SEO and Core Web Vitals rework.
Full data audit, storefront rebuild, SEO redirects and post-launch conversion tracking.
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Full PrestaShop replatforming for a furniture and home décor e-commerce, with a custom ERP and real-time catalog sync.
Oxygen + Next.js/Supabase ERP architecture, n8n automation, collection hierarchy and metafields preserved for a rich furniture catalog.
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Built from scratch a Shopify Hydrogen store for textile and promo-product personalization, with a project-specific front end (configurator, catalog, quoting flow).
Custom Hydrogen storefront, catalog sync and configuration flows tailored to the business — not a generic theme.
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Full Shopify Liquid theme redesign for a beauty brand: homepage, PDPs and purchase flow rebuilt, without going headless.
Custom Liquid theme with solid storefront performance and UX — Hydrogen wasn’t needed for the scope.
View site →CTO and co-founder of Limited Resell. I ran a real e-commerce business — ERP, marketplaces, repricing, infra — not just a storefront. That product, ops and engineering view is what I bring to every project.
Data analysis (GA4/Clarity) + mockups before any development.
Storefront development against the agreed scope.
DNS cutover and SEO redirects designed for zero downtime.
Post-launch follow-up to tune performance and conversion.
No. Hydrogen makes sense when a Liquid theme hits its limits (performance, design, app stack). If a Liquid redesign meets your goals, we stay on Liquid — as with TOTHELOVE.
Some front-end apps get replaced by native Hydrogen code; back-office apps (accounting, fulfillment...) stay unchanged.
4 to 12 weeks depending on tier, from audit to migration.
Yes, redirects, URL structure and structured data are audited and reproduced before cutover.
They're audited then reconnected or rebuilt based on criticality, with real-time sync if needed.
Describe your situation. I’ll tell you whether you need a Liquid redesign, Hydrogen, or simply a few targeted fixes.
Or email me directly