Shopify theme redesign

Cleaner. Faster. Without starting over.

You’re already on Shopify, but your current theme is holding you back: slow load times, dated design, apps stacking up. I rebuild it on a clean foundation, without migrating your back office.

Request an audit

What's slowing you down today

A theme patched over the years

Nobody knows why a given app is installed, or what the custom code actually does.

Design that no longer matches the brand

Your identity moved on; the theme stayed stuck in a previous version.

Every idea hits a limit

New page, new journey, new test: the current theme says no before you can even weigh the ROI.

Mobile performance plateaus

Despite the usual optimizations, mobile scores barely move — the debt is structural.

Is this the right offer for you?

✓It's for you if

you want to stay on Shopify Liquid
your theme is aging or patched together
successive apps and custom work have created technical debt
you want to revisit UX, CRO and performance
you want to keep the Theme Editor and the Shopify ecosystem simple to use

—It's probably not for you if

your needs actually go beyond what a theme can do
you have a highly specific UX that's impossible to maintain cleanly in Liquid
your storefront needs to aggregate a lot of external data
you need a fully independent front-end architecture
your project requires highly custom business features

Does a Hydrogen migration actually fit better?

See the Shopify Hydrogen migration →

How the redesign works

Audit the current theme

Apps, accumulated custom code, performance and UX friction points.

Cleanup and redesign

Keep what works, remove the debt, clarify the architecture.

New Liquid theme

Built for performance and structure from day one — not a pile of patches.

Zero-downtime cutover

Progressive launch, redirects if needed, post-launch tracking.

SHOPIFY LIQUID REDESIGN

TOTHELOVE — lash & hair serums

+€24

average order value

+14%

Mobile conversion

Full Shopify Liquid theme redesign for a beauty brand: homepage, product pages and purchase journey rebuilt, without going headless. Custom theme built for performance and structure — Hydrogen wasn’t needed for the scope.

View the site →

Beyond what a Liquid theme can do?

If your needs go beyond what a theme allows, migrating to Hydrogen headless gives you full control over design and performance.

See the Hydrogen migration →

Ready to rebuild your theme?

Describe your current store. I’ll come back with a first diagnosis within 48h.

Request an audit