Before I migrate your store, I ran one.

Six years as CTO and co-founder of Limited Resell, a sneakers and streetwear resale platform. What that taught me about profitability, operations and engineering feeds every migration I lead today.

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Portrait of Clément Martinelli, CTO and co-founder of Limited Resell
€12M
Revenue generated
50K+
Orders processed
€430K
Raised
€100K/yr
Saved vs SaaS
6000+
Verified suppliers

What I built

Custom ERP

Sourcing, inventory, repricing, logistics, pre-accounting built in-house instead of bought as SaaS.

Repricing engine

Direct margin impact: €800K gross margin generated in 2025.

Limited Hub

Large-scale supplier platform, 6,000+ verified partners.

Synced multi-channel selling

Shopify Partner App connected to multiple marketplaces (Decathlon, Spartoo, Sarenza, About You) with real-time stock and order sync.

LLM customer support

In-house AI agent to absorb volume without losing response quality.

A real organisation

10 people managed day to day, from 2021 to 2026.

Why this changes how I migrate your store

I don’t show up with only a developer’s lens. I spent six years making technical decisions while knowing exactly what they cost or returned at month-end. A homegrown ERP, a repricing engine, a multi-supplier infrastructure: systems I designed because I knew the business problem from the inside — not because a client wrote it into a brief.

Concretely, on your migration, that means:

  • Architecture choices built for margin and operations
  • Direct dialogue with your business stakes, not only your engineering team
  • Focus on what actually matters, not on what’s easy to measure

Want to talk about your project with someone who’s run e-commerce from the inside?

Request an audit